Pioneer Fitness / General Leathercraft, Inc.

TGeneral Leathercraft Manufacturing, Inc. was founded in Sidney, Nebraska in 1974 as the manufacturer of Pioneer Fitness Products, a line of top quality leather weightlifting belts and exercise accessories. In 1987, with the increase of industrial back injuries and a growing awareness of ergonomics, General Leathercraft Manufacturing Inc. launched Pioneer Safety Products, a division dedicated to the development of personal back support systems, as well as knee wrapswrist wrapselbow wraps and anti-fatigue matting. Through the years with the ever changing marketplace, Pioneer has developed a product line to meet everyone of our customers’ needs.  Everything from treadmill mats to competition power lifting belts, we are one of the leaders in the fitness industry and very proud to say that we sell U.S.A. made products.

In 1989 The corporate offices joined the factory in El Paso, Texas, where it continued to expand. In 1996 the entire organization relocated to a custom-built 10,000 square foot facility in central Texas, where we are still located today. This centralized location allows for quick and easy shipping to anywhere in the country or the world.

In 2012, General Leathercraft Manufacturing acquired TherapyZone Incorporated, a physical therapy and fitness accessory leader. We now consider ourselves a “Complete Wellness Business” and are here to help you from training to rehab. Our son recently started the 3rd generation here at General Leathercraft Mfg. and he looks to expand our production in the future.

General Leathercraft Manufacturing Inc. prides itself on using only 100% American made components for its products and sells under the Pioneer name as well as private labeling for a number of esteemed fitness and safety distributors world-wide.

Why we support Iron Resurgence

Anything and everything to help the men and women who fight for our freedoms is a good cause in my eyes. Without them, and their sacrifices, we wouldn’t have the opportunity to do what we do.